Getting Facebook Likes is a lot harder than it may seem. Many of us create, craft, and mull over the inspiring, witty, or thoughtful comment that we post on Facebook, only to then have no one click on those Facebook Like buttons. Other people are getting a ton of “Likes” on their Facebook pages, content, and status updates, so why aren’t you getting that same love and attention?
The Enemy behind Your Facebook Like Buttons
There are a number of reasons why people may not be giving you those “Facebook Likes” that you ever so desire and crave. One obvious reason is that the content that you’re posting just isn’t what people want to read or hear. For example, a recent Mashable user poll taken during the recent 2012 American election revealed that 47 percent of respondents had “unfriended,” at minimum, one acquaintance because of their political posts.
But then there’s another reason why the most bored or even the most stalkerish of Facebook users won’t click to give you a Facebook “Like”–they don’t want you to know that they’re watching you. Acquaintances in particular may feel a bit uncomfortable hitting that “Like” button, especially if no one else has “Liked” a status first. However, you may notice that once your status has broken through the “Like barrier” and accumulated at least one or two other Likes, you’ll then easily be able to get five, ten, or even twenty Likes on a status or piece of content.
The last consideration that people and businesses on Facebook need to take into account is the demographic that they’re dealing with. Younger individuals are all about the “Likes” and understand the value behind Facebook Likes, but older individuals may not. They don’t understand why they have to click on those Like buttons or what significance that they hold.
How to Get Facebook Likes
If you’re looking to boost your Facebook Likes, the good news is that there are tried and true ways to increase your numbers. Let’s begin by looking at the previous paragraph, which points out how some users just don’t understand why clicking “Like” is of any importance. While you can’t exactly explain it, you can encourage users to like your material. In a sense, you can also buy Facebook Likes by promoting giveaways and promotions (i.e. “Click LIKE on this article and you’ll be entered into a contest to win $1000!”). You’re demonstrating that clicking on the “Like” button does have value to those users.
Another way to get more “Likes” is to choose content that’s current, trending, and interesting. Posting memes, images, and news stories from popular and engaging events that people are interested in is a good way to snag their attention, but then try to add your own spin on things too—throw in a comment that’s either thoughtful or humorous, while being respectful and open minded to other opinions, and you’re sure to get more Facebook Likes.
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