Owning an offline business – aka brick and mortar business – it’s normal to be spoon-fed the marketing strategies of buying Yellow Page ad space, or radio commercials, or newspaper advertising blocks, but that’s traditional marketing that’s used by “traditional” marketers. Old school marketing can work in some cases, but it’s FAR less efficient or practical than it once was, and the return on investment is lower than ever before. That’s the reason we’re going to address why the Internet should be the core of your advertising model, and why owning a business website helps you succeed in your financial goals.
Name One Thing More Powerful than Internet…
I challenge you to name one thing more powerful and prominent in society today besides the Internet… and I bet you can’t. People will have movies, video games, cellular phones, high-end computers, and even massive televisions, but even if they have all that and no Internet connection they’d still feel severely lacking. People want to be connected, constantly, even if they don’t want to do anything online, just knowing that they have access to the Internet anytime they desire will appease them.
This is why owning a business website helps you succeed, because the modern citizen does so much online that they feel they NEED to have constant Internet access.
When’s the last time you actually looked at the Yellow Pages? Very few people do anymore, especially when they have Internet access. If somebody’s interested in a local business they’ll just search Google and get the results they want without the annoyance of flipping through thousands of pages. In just a few minutes they can find your business online – hence why owning a business website helps you succeed – know what you’re about, what you have to offer, and find reviews of your services.
Convenience is Critical
The reason why owning a business website helps you succeed, above all else, is convenience. Everything is about saving time and about being convenient, and a website for your business does exactly this for your potential customer. It’s perfectly logical. Why do people have email? Because it’s fast (So it saves them time), and they can access it at their own personal computer (It’s convenient).
The modern person has zero patience, demands instant gratification, and is notoriously lazy. For this reason, in owning a website for your business you’ve got to take out all the stops and guess work for them, explain why what you have is exactly what they need to fix their problem, and make them have to do minimal work in order to get the results they’re after.
It may sound especially blunt, but it’s also very true. If you’re running a small business without a trace of online presence then you’re limiting your customer base substantially. Always remember that things are about convenience and saving time, and that’s why owning a business website helps you succeed in your monetary endeavors, because you’re rapidly expanding your reach by offering your services to a multitude of people who would’ve never known your business even existed had you remained completely offline.
Getting Started Isn’t Difficult
Plenty of people are afraid of venturing into unfamiliar territory, and business owners are no exception. Even if you know all the reasons why owning a business website helps you succeed, and you know it could earn you more money, and you know it could ultimately improve your lifestyle… you might still not take action out of fear of the unknown.
Let it be known that taking your small business online isn’t especially complicated, and can begin with something as small as a Facebook page and then expanded outwards into its own full-fledged website. It’s important to get started online in some form, as doing so will allow you to slowly step outside of your comfort zone and continuously grow your business’ circle of influence as you do so.
It’s easy to get the ball rolling, and the reasons why owning a business website helps you succeed should now be more clear than ever. If you’ve taken the effort to begin a business in the first place then it shows that you’re an entrepreneur of action. Don’t let unfamiliarity or uncertainty slow you down or stop you now, as it clearly hasn’t stopped you from getting started in the first place.
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