Times are changing online, and fast. With the progression of social media and the severe changing of search engine algorithms, the question of what does SEO mean to you in 2013 should be one you heavily consider, because the same old tactics that got you ahead in search engine results might now be what’s slowing you down and producing fewer results than years previous.
New strategies and approaches to business need to be considered for the New Year. Some older strategies might still work, but consider this parallel. Small businesses always used to exclusively advertise on the Yellow Pages and possibly on the radio, but that’s because their options were very limited. You refusing to expand your horizon in terms of SEO approach is just like a brick and mortar business clinging to old fashioned methods of advertising that have proven to be of substantially less value than they once were.
With this in mind, it’s time for you to really ask what does SEO mean to you in 2013, and how can you leverage it to increase your success.
Finding Your New Approach
If you’ve been the kind of person who – either personally or through outsourcing – has spammed article directories with cheap content and bogged down Web 2.0 applications with nonsensical information and weakly spun articles; you can kiss such methods goodbye. Search engines are too intelligent to rank garbage content anymore, and various directories are becoming far more strict with their terms of submission for the reasons that it degrades their own credibility to visitors, and it also gets them penalized by search engines such as Google.
So what does SEO mean to you in 2013 if you’ve been using cheap black hat techniques to get yourself ranked in the past? Chances are you’ve been building upon an unstable foundation, and in time your growth will be undermined by your own poor linking and SEO strategies. This is why it’s time to turn to a new approach, one that’s sincerely strong and long-term for your Internet marketing efforts.
There’s More to SEO than Search Engines
Google is all the rage for Internet marketers utilizing SEO, but consider that there are plenty of other mediums to not only get more visitors, but to bring in prospects that are more qualified than just those who find your website through search engine rankings.
Guest blogging is a surprisingly powerful SEO tactic. You – or an outsourced employee – post a relevant and informative article on another related website, ideally one that’s accrued a strong following and gets a high level of traffic each day. Your guest blog informs these visitors of something valuable whilelinking back to your own website. This kills three birds with one stone; brining in fresh, qualified traffic, raising your level of authority in the eyes of your new visitors, and improving your trust and authority in the eyes of search engines from the backlinks within your guest blog.
Building Trustworthy Links
What does SEO mean to you in 2013 in regards to linkbuilding? Well there’s been a substantial bout of over-optimization, meaning in the eyes of search engine giants like Google, there have been clear patterns emerging of people using backlinks with overabundant anchor text that made the linkbuilding process look very forced and – in Google’s eyes – unnatural.
Search engines are smarter than ever, and for anybody trying to optimize their SEO efforts they’ll need to stop keyword stuffing and using the same anchor text too frequently before they cripple their own marketing. Fortunately there’s a powerful new tool that Google’s released called the “Disavow Link Tool”.
As a webmaster, the Disavow LinkTool allows you to submit the URL of sites that have links connected to your website or blog and then dismiss them. This is perfect if you have spammy pages that are linking to your website, as you no longer need to attempt contacting an administrator of the website that’s linking to you; you can just have the link outright dismissed at your leisure.
Into the Future
If you’ve put in careful thought and consideration, and now have a response to the question “what does SEO mean to you in 2013”, then you should be primed and excited to take on the New Year with ambitions SEO marketing techniques. Improve in quality, deliver exceptional content, and stay ahead of the curve with well thought out tactics that boost your progress and earn you more money than any year prior!
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