The Facebook search function just got better with the new Facebook graph search. It is still in the beta testing stage now, so we have to wait a bit until it gets rolled out to see its full potential. Have patience though, because it will be worth the wait—the new developments makes the archaic facebook search a thing of the past and this new and improved version will deliver better search results than ever before.
If you don’t have a facebook page, now is a good time to get one. In the past business Facebook pages were an optional marketing extra, but when the new facebook search comes out you will want to be a part of the action.
Facebook Search Engine
A Facebook search will now be unique to you—your search results will be tailored and localised, all based upon your location and the people in your network. It’s a smarter way to search. For example, never previously could we have conceived of using Facebook search to find something as specific as “Chinese restaurants that my friends like,” or “hairdressers who are not my friends and live in Palm Beach, FL.” The possibilities will be endless with facebook graph search and social media experts are still exploring the opportunities.
As for your business, it means you will now be more discoverable by people who are in your local area. It is especially good news if you are a bricks-and-mortar kind of store, as you are more likely to get new business.
Facebook People Search
The Facebook graph search means that you can find very specific people. It’s great a business tool for finding your targeted market, or subsections of your target market. A baby clothing store can find parents in their local area, a wedding planner can search for engaged couples. Forget cold calling, as you can now capture new leads that are in your specific target market simply by sending off a private message—who knows, they could turn into your next client.
Recruiting new employees could also be done through Facebook. You can search Facebook by workplace, related organizations, and specific positions, just like you would on LinkedIn, except now there is a larger member base.
The Future of Facebook Search
At the moment, users who are able to test out the facebook graph search are limited to finding the information that members give publicly. This includes location, city, employment details, interests, and their “likes.” Facebook privacy has not been altered—the same settings still apply and users can choose how much they share and with whom. However, Facebook has said that they plan to expand the amount of information included over time.
To get your business ready for the new Facebook search, increase your activity and presence. It’s important to be seen as up to date. Also make sure all your contact details are there and that you have included your location information on your page. This will ensure that Facebook search lists your business in local searches.The Facebook search function just got better with the new Facebook graph search. It is still in the beta testing stage now, so we have to wait a bit until it gets rolled out to see its full potential. Have patience though, because it will be worth the wait—the new developments makes the archaic facebook [...]