To some this is a painfully obvious topic, but to others it’s exactly what they need to know in order to move their online business forward to the next level. The importance of having a responsive website is paramount for any small business owner or Internet marketer who’s looking to maximize their income and visitor retention rate.
Put yourself in your prospect’s shoes. Think about the websites that you yourself have seen that have been bland, boring, and offered no incentive to either stay on the website or invest in the products or services the website was promoting… Now relate that to your own business website. Is your website just an ordinary web page that tells your clients a bit about yourself, your employees – if you’ve got any – and the types of services you offer? If that’s all there is to your online presence then it’s clear you don’t fully comprehend the importance of having a responsive website. Now it’s time to address why you don’t, and how you can fix it.
Responsiveness Equals New Customers and Visitor Retention
Let’s first consider how a successful webmaster who understands the importance of having a responsive website might approach things.Responsiveness is often increased with interactivity, so something to include would be a blog section of your website, one that allows comments. From the standpoint of a small business owner, this allows your customers to speak out about their positive experience with the services you’re offering, which can increase customers, rapport, and authority all at the same time.
Consider forums and social media for a moment. Online forums have an incredible retention rate because it’s allowing visitors and subscribers to interact. The importance of having a responsive website is already built into such outlets, because they develop a sort of community around themselves, one that’s highly responsive and insatiably interactive with one another, all of which benefits the website owner.
Now, not all websites are going to sprout a massive fan base, even with something like an inclusive comments or forum section. If your business has to do with roofing, plumbing, or building caskets, chances are good that you’re not going to be the new talk of the Internet… but believe it when I say that allowing prospects the ability to interact with your website and influence Internet presence with their words will quite certainly improve response, under the prerequisite that you offer an honest, quality service that leaves your customers satisfied.
Incentivize to Succeed, Grow, and Improve Response
So you understand the importance of having a responsive website, but what’s one of the best ways to not only increase prospect response, but to also get them to become customers who will happily invest in your products or services? The answer to that is getting them to subscribe to your email list.
Business websites that offer either a service that provides a convenience (Pizza shops, Video Game Stores) or eliminates a problem (Plumbers, Electricians, Mold Removal Specialists) are perfectly positioned to build a list, and have excellent leverage in creating an incentive that can get a website visitor to respond by submitting their contact information. You can put an information opt-in form near the header or sidebar of your website that offers a special coupon or free consultation for your goods and services. For a pizza shop owner the incentive for a name, email, phone number, and address might be a coupon for a free medium pizza on their next visit, while a mold removal specialist might offer a free consultation for the same information.
Responsiveness can be increased through a myriad of ways. You could include comments for your website’s blog, you could allow Facebook and Twitter feedback integration, you could include polls, surveys, interesting facts, and incentives to participate in any of the mentioned, including for building an email list. These are all valid examples that emphasize the importance of having a responsive website, and now all you need to do is take what you’ve learned here and implement it into your own website; whether it be a completely digital and online, or brick and mortar and offline.
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