As a marketer, a freelancer, or anybody who receives a large number of daily emails that require extensive organization, there’s a perfect solution that – so long as you’re a Gmail user – is sitting right in your very account, and is completely free to use. This simple tool is called “Google Smart Labels”, and it easily allows you to categorize and sort your emails by the labels you assign through folders you create.
Getting Started is Easy!
To start using Google Smart Labels, start by opening up your Gmail account. Once it’s opened, click on the little cog or gear near the top right corner of the page. This will open a small list of options, and of those options click “Settings”.
You’ll be brought to a page with a bunch of tabs lining the top. Click the tab titled “Labs” then you’ll be given a listing of current functions to either enable or disable, all of which should be organized alphabetically. Scroll down and find the Lab titled “SmartLabels” then click “Enable”. After this, be sure to scroll down to the bottom of the page and click “Save Changes”. This will enable Google Smart Labels.
The Difference is Clear
Google Smart Labels will automatically create four new labels for your incoming email:
- Social Updates
A majority of your incoming mail will now be sorted into one of these four categories. If you have plenty of emails in your inbox, you’ll notice they now have a label affixed to them now; whichever label pertains to the category in which they fit best.
Emails you receive that are related to newsletters and promotions, which are often sent out in bulk.
These would fall under account or subscription mailings, which may include receipts and balance notifications.
These are updates of received messages, new followers, and contact attempts from social networks such as Facebook and Twitter.
These are notifications of contact attempts and mass mailings from any forums you might be involved with.
Taking it to the Next Level
Google Smart Labels provides its own generic labels for the sake of easy categorization when you open your inbox to a fresh load of messages and emails. However, if you weren’t yet aware, you can manually create and categorize your own folders with custom labels. Simply start by clicking the “Create New Label” button – located on the left side of your Gmail account – then type in the desired title of your new label.
If you’re a freelancer you can create a label named “Clients”, and from the messages in your inbox and your archive; you can click the checkbox on them, then click the image of the tag toward the center at the top of the screen, which will let you file whatever emails you have checked into whatever label you desire.
Note that just like with Google Smart Labels, you can color code your own custom labels in order to make them stand out when scrolling through long lists of archived emails.
Keep your inbox organized, keep your business straightened, and keep your clients happy. If you’ve got a Gmail account then don’t let this nifty little tool pass you by.
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