The latest development from social media giant Facebook has been announced: a revolutionary new Facebook search function called “Facebook graph search,” which will change the way we use Facebook search queries. Facebook graph search is designed to harness the vast well of information that Facebook currently holds.
There is a lot of anticipation to see if the new Facebook graph search will hold up to expectations, if it will produce results that are relevant, and if the personalized Facebook search queries will be useful. It is still in beta testing mode, but those interested are welcome to join the waiting list.
Zuckerberg explains his vision as, “We just view this as a project that we are going to be working for years and years to come, but as it gets more completed it’s just going to be this amazing resource for a lot of people around the world to use.”
Facebook Graph Search Queries
Let’s take a look at the possibilities of new Facebook search queries. Here are some recommended search queries from Facebook:
- Music my friends like
- Photos of my friends in New York
- People who like cycling
- People who like cycling and live in Washington D.C
The possibilities of search queries are now only limited by your own imagination and creativity. On a funny note, Tom Scott has created a Tumblr post that shows just how detailed and interesting search queries can get. Here is a sample of his ideas:
- Mothers of Jews who like bacon
- Married people who like prostitutes
- Current employers of people who like Racism
For individuals and organizations using the new Facebook search queries for business purposes, it means bringing in a whole new tool for generating business leads. This tool will be able to compete with traditional and current methods. You can use very specific search queries that will show your target market—for example, a wedding planner that searches for engaged couples in the area. You could narrow it down and look for couples that work at certain companies, or are a certain age, etc.
The new graph search will allow users to use very detailed and particular Facebook search queries. To understand how this is possible, Facebook is using all the information that users provide publicly, this includes likes, check-ins, workplaces, cities, hometowns, interests, photos, etc. Basically, anything that has been shared with you by your friends or shared publicly by anyone and everyone.
This information is already there, however it is very difficult to search for and put together in one place. Before the new Facebook search, to find dentists that your friends have liked would require going to each friend’s page and checking through the pages they have liked, see if one was a dentist, etc.—a completely arduous process. Now the information is brought to you in one quick and easy search.
Whatever you are looking for, the new Facebook search queries will surely add more color to your results.
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