Social media can be an incredibly powerful tool for marketing, one which allows a marketer to really connect with their audience in a way that was never possible before. When positioned correctly, a marketer can leverage social media to earn incredible levels of income while catering to their followers with the constant feedback their audience provides. However there are many stumbling blocks for the average marketer, ones they don’t even know they’re hitting. That’s why we’ve developed this list of 10 social media techniques most online marketers mistakenly do, so that you can see the traps before you fall into them and maneuver your marketing campaigns toward genuine social success.
01) Ignore Their Audience
1 of the 10 social media techniques most online marketers mistakenly do is get so caught up in creating campaigns and wondering how to position themselves in regards to advertising, that they just forget to actually interact with their audience. It’s easy to get caught up in looking at your followers as potential income, but they’re people who want to be treated as such.
02) Lack of Updates
Websites such as Facebook and Twitter might be all the rage, but it’s common for marketers to sign up – or pay somebody else to sign them up – with several other social websites and forums. What ends up happening is a marketer spreads themselves too thin and winds up creating a bit of content for several social media websites, but then doesn’t do anything else.
There’s no point in joining in “social media” if you can’t afford to be social. You might begin starting to build a following on whatever platform you’re using, but because you’re too busy with other aspects of your marketing efforts you just end up forgetting about it and moving on. This ties in directly with the first of 10 social media techniques most online marketers mistakenly do, as you may find that both go hand-in-hand under this circumstance.
03) Outright and Obvious Spamming
Social media websites like Twitter are notorious for marketers doing this. They gather as many followers as they can, then they spam the heck out of the profiles with promotions and affiliate links. This worked surprisingly well early on in the life of Twitter, but these days it’s practically a joke to see such behavior… but marketers still make the attempt.
A major mistake marketers make is thinking that their audience is too stupid to see through the affiliate links, and so as a disguise to provide “useful” content, a marketer will usually search the Internet for famous or popular quotes that are either insightful or “feel-good” in nature, then add those into their spam campaign. This way a follower might receive a generic line before getting bombarded with spam… This is poor marketing, and it will never last in the long run.
04) Trying to Build Bank Accounts and Not Relationships
This is in the 10 social media techniques most online marketers mistakenly do because there’s a cruel level of truth behind it. People aren’t just moneybags just waiting to be milked, but there’s an unfortunate outlook that plenty of marketers end up adopting, one that sees traffic and visitors as little more than cattle to be financially fleeced.
As proven by marketing masters, ones at the top of the industry who earn many millions of dollars each year, building relationships is critical for serious financial gain. Trust and integrity will always win out, and then the money will always follow.
05) Being a Faceless Entity
There seems to be some bizarre fear of showing your face online for many, many marketers. They like the advantages that social media can bring them and the positive effect it can have on their marketing campaigns, but they’re not willing to show who they are, and that’s a major detriment to trust in the followers eyes.
Any real marketer knows that trust is critical to make customers, especially long-term ones. Trying to mask yourself with an avatar and not revealing who you are can give the impression that you’re not trustworthy, that you have something to hide, or that you’re participating in shady business practices. All of these things culminate to push visitors and followers away… not draw them in.
06) Offering Non-Specific Benefits
Another of the 10 social media techniques most online marketers mistakenly do is attempt to convince their followers that they have a service to offer, but don’t provide any specifics. If a marketer is trying to sell people on their SEO services then they might attempt a secretive approach for the sake of keeping their methods under wraps…
No matter how you look at it, this will make people skeptical. People want to know what they’re getting for their money, and to be asking for a follower’s money without having an explanation of exactly what you’re giving them is a recipe for unhappy followers and an emptier bank account.
07) Following Random People
Too many marketers make the mistake of thinking that EVERYBODY could benefit from their service. Even if that’s true, a target market needs to be established, because trying to pitch whatever you’re promoting to everybody is just as obnoxious as the people hitting you up in the grocery store line trying to get you to join their network marketing business.
You need to determine what you offer, and then find the people it would be best for. A middle-aged construction worker might not be an ideal person to follow when you’re promoting things relating to yoga and aromatherapy, so thought it might benefit him, he’s not your target audience.
08) Being too Impersonal or Hostile
Sometimes people will make you angry, that happens no matter where you go or what your business is. People might be hostile and rude, and what makes it even more obnoxious is if they’re downright wrong in what they’re preaching. This is where it’s most tempting to get angry right back, and that’s exactly the worst thing to do.
A hostile retort you post can leave a grave impact on your marketing efforts. Disgruntled customers and doubting followers happen, and even though they think they know everything; they don’t. Many marketers might sink down to their level, but knowing about it and being aware of it will help you survive this marketing pitfall.
09) Buying Your Way into the Market
You wouldn’t think something like this would make it onto this list of 10 social media techniques most online marketers mistakenly do, but it’s surprisingly prevalent. Many marketers will get into a new market, start a fresh Facebook account, and then find somebody to pay in order to bring in followers.
From a marketing standpoint it makes sense, because you’re paying for somebody to “market” for you and bring in leads for your campaign, but most marketers rush off to Fiverr and pay five bucks to have someone generate 1,000 followers for their Facebook account. This is often detrimental to marketing efforts because the marketer ends up paying more and more money to generate more followers, and then they’re surprised when they can’t sell a thing, and then think that Internet marketing simply doesn’t work when really they were just approaching it poorly.
10) Not Even Knowing WHY You Want Followers
Finishing off this list of 10 social media techniques most online marketers mistakenly do is a big one, and that’s doing it because they learned it’s a method others use to make money online… and that’s it. So many people will build up a massive Twitter or Facebook following, and then not even know what to do with it.
They’re told to “promote”, but most fresh marketers don’t even know how to do that correctly because they’re in a position of promoting affiliate products, and they’re positioned in such a way that they’d come off as only gathering followers for money… so they don’t ever make anything of their social media power.
This is another mistake that leads marketers into thinking that Internet marketing or social media marketing in general doesn’t work, when they don’t realize that the cause of their lack of income is in their own lack of knowledge.
That wraps up our guide of 10 social media techniques most online marketers mistakenly do. We hope it helps you better leverage your social media campaigns to achieve outstanding success by showing you what to avoid in your approach.
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